A new initiative to inspire girls to see their future selves in a range of jobs using science, technology, engineering and mathematics (STEM) skills has launched today.

Minister for Industry, Science and Technology Karen Andrews said the Future You initiative will help raise awareness of the exciting career possibilities in STEM for the next generation.

“We know that a lack of role models and understanding of STEM careers reduces girls’ interest and confidence in STEM subjects as early as Year 4 – but we want to change that,” Minister Andrews said.

“Future You is all about increasing girls’ participation in STEM subjects and opening their eyes to a career which uses these skills.

“Empowering girls to see a future for themselves in a STEM career is a crucial part of our efforts to ensure everyone has the opportunity to benefit from the jobs of the future, which is not only good for the girls and women themselves, but also for our economy.”

The Future You initiative is led by the Australian Government’s Women in STEM Ambassador Professor Lisa Harvey-Smith.

“STEM subjects are not just for scientists and engineers – they are for everyone. Future You shows young people just how exciting, vibrant and rewarding a STEM skilled career can be,” Professor Harvey-Smith said.

The Future You online platform is aimed at children aged 8 to 12, as well as their parents and carers, and features 12 diverse and relatable characters, including a builder, miner, game designer, farmer, nurse, ecologist and a Moon to Mars Mission Director.

The campaign includes a website with video animations, skill-based games and information about STEM and can be found here www.womeninstem.org.au/futureyou.

Future You is funded through the $1.5 million Women in STEM National Awareness Raising Initiative, as part of the Australian Government’s Advancing Women in STEM strategy.

Media contact: Minister Andrews' office 6277 7070